Hood Container has been participating in the Shop! Global Awards for the past 20 years. The 2021 Shop! Global Awards recognize excellence in point-of-purchase advertising display, marketing-at-retail activations, and retail design. This competition welcomes Gold winning displays from individual Shop! affiliates’ own industry awards from around the world to celebrate international best in class. This year Hood Container is proud to have won two Silver and one Bronze OMA Awards. Congratulations to all of our team members in Burbank, Chicago & Cincinnati that worked hard to create these award-winning displays.
Entertainment – Bronze
SCOOB! Walmart Mini WOW Merchandiser
We wanted to bring the Scooby Doo to the consumer larger than life. Scoob! was depicted to be large, whimsical and cute. The tall footprint was easily visible and inviting throughout the store. While it was important to be functional and a compliant to store standards, we felt it was critical that the display needed to be somewhat experiential rather than just a means to showcase the products. While also ensuring that the display be inviting and thematic, we needed the display to have a photo opportunity for social media.
The delivery, set up, and in store execution and compliance achieved very high marks from both the retail chain and client. The display execution on the floor was truly superior and well above normal. The 3rd party merchandiser involved commended the unit on its ease of set up and confirmed that fact with conformance reporting exceeding expectations. The display quickly gained social media traction from store guests, fans and store staff posting photos of themselves & groups with Scooby. Retailer feedback was exceptional and client feedback exalted this was a success! Exact sales figures were not available, but it was noted by all that sales goals exceeded expectations.
Snack Products – Silver
2020 NCAA Basketball Display
The assignment was to build on the long-time partnership between our snack brands, the NCAA and the Final Four to deliver an exciting basketball themed display that would secure placement during March Madness and underscore Nabisco’s official partnership. Since insights show college basketball fans seek out brands that support the NCAA, our goal was to make sure we provided POS that would attract these fans while driving consumer engagement, making sure cookies and crackers were the winning choices.
Specialty Retailers and Services – Silver
Fancy Feast Advent Calendar & Gift Display
The Advent Calendar was produced in 0.24pt SBS, printed both sides. The Sleeve that was removed at home had an Embossed 3-D relief of the Cat image. Each Advent Calendar held 24 cans of 3oz product.
The Gift Display was produced in corrugated B-Flute board. Each Gift Box was printed as a 4 color process spot label, mounted to corrugated board and die cut. Each Gift Display held 10 Advent Calendars. The completed display shipped assembled on a wooden pallet. At retail each display was topped off with a Golden, three-dimensional bow.