Game of Thrones The Final Season Walmart WOW display takes home 2020 SHOP! Gold OMA Award
This Game of Thrones The Final Season Walmart WOW display was created by our Burbank team and earned them a 2020 SHOP! Gold OMA Award! Designed for HBO Home Entertainment and entered in the Mass Merchandise category, this display was designed to be impactful at retail while immediately conveying it as a recognizable and pop-culture iconic piece familiar to fans of the show. The retail-specific yet theatrical type display was used as a beacon to communicate the home video release as well as an offer and immersive Instore Retail Experience. The experience the display conveyed was very successful and was echoed through numerous social media posts of consumers engaging with the display at retail. Due to fan and consumer demand, Walmart also auctioned off several of the displays with proceeds donated to a charity. This display was shipped on a single custom full pallet of 54” W x 48” D x 85” T, yet when assembled, grew to 96” W x 48” D x 85” T.